About Danni Zaks

Head of Digital Strategy & AI‑Enabled Growth, Certainty Lab

For more than two decades I have lived at the intersection of data, psychology and technology—turning marketing uncertainty into measurable growth. My career began in the late 1990s, when “Digital” meant dialing‑up and hand‑tuning search‑engine algorithms. Since then I have led global SEO and PPC programs, architected full‑funnel ABM engines, managed 250+ performance campaigns across Google Ads, Meta/Facebook, LinkedIn, X/Twitter and programmatic display, and woven behavioral‑economics thinking into board‑level marketing decisions. Today, at Certainty Lab, I channel that 25‑year journey into building precision solutions that help leaders act with confidence in an AI‑defined world.

An Evidence‑Driven Marketer in a Lab Built for Certainty

Certainty Lab exists to reduce the Problem of Uncertainty (POU), by fusing hard science with advanced AI. My role is to convert that mission into practical, market‑moving outcomes.

The Library — Theoretical Unit

we Distill the newest findings from behavioral psychology, decision science and persuasion research into actionable journey maps, copy formulas and strategic frameworks.

Experimental Ground — Empirical Unit

Run high‑velocity growth experiments—SEO sandboxes, paid‑media pilots, multivariate UX tests—and feed the winning patterns back into our data models for continual optimization.

AIPLS — Applied AI Precision‑Living Solutions

Oversee the creation of production‑ready AI agents that uncover audience insights, personalize content at scale and predict campaign performance long before a single dollar is committed.

Core Competencies

• Digital Business Development— Identifies new revenue corridors, secures partnerships and spins up GTM motions that scale from pilot to global roll‑out.
• AI Agent Engineering — Blueprints and oversees intelligent agents that listen, learn and act across the entire customer lifecycle.
• Campaign Leadership at Scale — Directed 250+ multi‑channel campaigns with relentless ROAS and LTV optimization.
• Marketing Automation Architecture — Builds serverless, event‑driven ecosystems that connect CRM, ad platforms and analytics in real time.
• Performance Marketing  — 15+ years of hands‑on SEO, PPC and programmatic leadership across SaaS, healthcare, finance and nonprofit sectors.
• Account‑Based Growth (ABM)  — Creates micro‑segment scoring models and intent‑data loops that turn suspect lists into pipeline.
• Behavioral & Decision Psychology  — Applies Kahneman‑inspired heuristics and nudges to craft friction‑free digital journeys.
• Executive Client Stewardship — Trusted advisor to C‑suites in Fortune 500 firms and mission‑driven NGOs, translating complex analytics into clear strategic choices.

Professional Certifications & Leadership

• Google Ads Certified — Search & Display specializations
• SEO Specialist Certification — Advanced technical & content optimization
• Meta/Facebook Certified Media Buying Professional— Performance and creative
• ABM Program Leader— Proven expertise in orchestrating ABM initiatives

Cutting‑Edge Toolkit & Methodologies

• Generative Creative AI — Deploy diffusion & LLM pipelines that automatically generate and A/B‑test thousands of ad creatives every week.
• RAG‑Powered Knowledge Graphs — Build retrieval‑augmented QA engines that turn disjointed documents into on‑demand, conversational knowledge bases.
• AI‑Accelerated Business Development — Design AI workflows that compress partnership scouting and proposal drafting from weeks to days.
• Custom LLMs for Digital Audits — Train domain‑specific models that perform full‑site SEO/UX audits in under an hour.
• 3‑Day POC/MVP Sprints — Lead cross‑functional workshops that transform raw ideas into clickable prototypes within 72 hours.
• Data‑Backed Storytelling Dashboards — Auto‑generate executive‑ready visual narratives that tie metrics to strategic decisions.
• Low‑Code Automation Playbooks — Launch modular Zapier/Make scripts that replace repetitive campaign ops, saving 20+ hours per month.

Selected Milestones

• Global Campaign Command — Orchestrated and optimized 250+ paid‑media campaigns across five continents, sustaining double‑digit ROAS growth.
• Brand Steward to Market Leaders & NGOs — Managed the digital presence for dozens of flagship brands and mission‑driven nonprofits, amplifying share‑of‑voice while safeguarding reputation.
• Front‑Line Applied‑AI Mastery — Led first‑wave deployments of generative‑ad engines, predictive lead‑routing and autonomous bid strategies, shrinking time‑to‑insight by 60 %.
• Idea‑to‑MVP in 72 Hours — Built rapid‑validation pipelines that transform raw concepts into demo‑ready POCs within days, accelerating stakeholder buy‑in and compressing innovation cycles.

Non‑Profit Digital Empowerment (Pro Bono)

I believe that social impact organizations deserve the same caliber of data‑driven growth enjoyed by the world’s best commercial brands. Through pro bono engagements I guide NGOs in Digital transformation, marketing automation and AI‑powered business development, enablנing them to operate with enterprise‑grade efficiency while advancing their critical missions. From end‑to‑end CRM implementations to AI chatbots that amplify donor engagement, these collaborations convert purpose into measurable, scalable results.

My Philosophy

“Uncertainty is not the enemy of growth; it is the raw material of insight.”

Marketing success today depends on **precision learning loops**—systems that sense weak signals, decide autonomously and adapt at speed. At Certainty Lab I build those loops. By weaving cutting‑edge AI with a quarter‑century of marketing craft, I help organizations move from intuition to evidence, from guesswork to clarity, and from static campaigns to living, self‑optimizing ecosystems.

Sources of Inspiration

• Daniel Kahneman – Thinking, Fast and Slow — Behavioral pillars guiding our decision frameworks.
• Robert Cialdini – Influence — Ethical persuasion techniques embedded across funnels.
• Sam Harris – Consciousness & Ethics — Mindful foundations for responsible AI deployment.
• Tim Ferriss – Tools of Titans* & brand hacking — Lean experimentation and brand‑building agility.
• Chan Kim & Renée Mauborgn - Blue Ocean Strategy — Systematic creation of uncontested market spaces through innovation.
• Seth Godin – Purple Cow — Relentless focus on remarkability and category design.