Zionist Projects – Empowering Resilience, Honoring Commitment
Driving impact through 18 meaningful initiatives each year,
supporting veterans, reservists, and Israeli society at large.
Welcome to "Zion-Niche" - our Promised Land of 18 (Chai-חי) pro-Israeli projects:
- Strengthening Civic Capital
- Empowering Social Resilience
- Honoring Commitment
In the light of the Israeli spirit - each year, we proudly engage in at least 18 (Chai-חי) projects, as an expression of gratitude and solidarity with those who give so much. Driving impact through 18 meaningful initiatives annually that support ecosystems of pivotal communities including: IDF veterans, IDF reservists, IDF Wounded soldiers, and others that contribute to the Israeli society at large.
At Certainty Lab, we dedicate a significant part of our resources, time, and expertise, fully pro bono to chosen projects that strengthen Israeli society. We contribute our multidisciplinary knowledge and expertise in business development, strategic marketing, applied sciences, Sci-AI innovation, and digital platforms, to initiatives through precision solutions, creative rehabilitation, personalized-tailored adaptations, financial assistance, rights accessibility, and financial literacy for diverse populations.
On this page, you can explore some of these 18 (Chai-חי) initiatives—and we warmly invite you to join us in this important journey,
and thrive through Certainty. *Some of the projects are confidential, and therefore cannot be publicly shared here.
SOUL Key – Music-Based Rehabilitation for IDF Veterans
Developed in Partnership with Certainty Lab
"SOULKey" is a pioneering musical rehabilitation program offering long-term therapeutic support for IDF veterans living with PTSD. Operating since 2016 within a leading Israeli music conservatory, the program empowers former combatants to reconnect with themselves and society through structured music study in a stigma-free, creative environment.
Certainty Lab partnered with the program's leadership team to design a content strategy, refine messaging, and deliver a public-facing digital platform that honors the mission and expands its visibility.
Our Contribution
Narrative Strategy
We framed SOUL Key as a deeply human and culturally rooted initiative—one that uses music not just as therapy, but as a framework for reintegration, resilience, and societal recognition.
Content Development
We transformed extensive documentation into a coherent, emotionally resonant website, clearly presenting the program’s background, structure, values, and achievements for both donors and the broader public.
Website Creation
We designed and developed an elegant, informative site that highlights the program’s mission, activities, and impact. The site offers a clear breakdown of music education components, artist collaborations, and ongoing support systems.
What’s Next
The SOUL Key team is now working on an extended digital platform, aiming to bring its approach to a wider audience. Certainty Lab will integrate a custom-built AI system to support interaction, discovery, and storytelling around the program’s methods and impact.
HaBayit HaPatuach –
The Open House Platform
Developed in Partnership with Certainty Lab
The project is currently in development.
Following the recent wars and waves of displacement, thousands of Israelis were forced to leave their homes and resettle across the country. HaBayit HaPatuach was created as a smart sharing platform to streamline the donation, matching, and delivery of essential equipment for evacuees. By combining AI-powered algorithms with real-time logistics management, the platform ensures that the right resources reach the right people—quickly, efficiently, and with dignity.
The initiative is currently in its business development stage, scaling its user base and refining its technology to maximize social impact.
Certainty Lab contributes its expertise in AI, machine learning, digital platform design, and social innovation to help shape HaBayit HaPatuach into a robust and scalable national infrastructure for crisis response and community resilience.
Our Contribution
AI-Powered Matching
We supported the integration of advanced algorithms that match donated items with evacuee needs with 99.7% accuracy—making the donation process simple, smart, and transparent.
Smart Logistics, Our team helped build a logistics layer that automates resource allocation and optimizes delivery routes nationwide, ensuring donations reach displaced families efficiently.
Digital Platform Development
We co-designed a user-friendly digital ecosystem—including item deposits, smart search, wishlists, transport management, and dashboards—so that communities and volunteers can engage seamlessly.
Why It Matters
HaBayit HaPatuach empowers Israeli society to respond quickly and effectively to humanitarian crises. By transforming solidarity into a coordinated digital infrastructure, it not only supports evacuees in their moment of need but also sets a precedent for scalable, tech-driven social resilience.
What’s Next
Together with Certainty Lab, the project is preparing for broader deployment: expanding its reach across Israel, partnering with municipalities and NGOs, and developing a global-ready model for smart humanitarian logistics.
Eitan BaRuach – A Resilience Project in Israel
Developed in Partnership with Certainty Lab
After October 7th, the need for structured, body-based tools to navigate trauma and stress became more urgent than ever. "Eitan BaRuach", originally designed for schools, was expanded by its founders to serve additional communities facing emotional and physiological strain.
Certainty Lab collaborated closely with the program team to sharpen its core message, develop clinically informed content, and deliver a digital platform that reflects the depth and sensitivity of the work.
Our Contribution
Strategic Framing
We distilled clinical research and therapeutic language into a powerful, accessible narrative emphasizing somatic resilience and emotional re-integration.
Content with Clinical Depth
Every word was crafted in collaboration with trauma experts—balancing scientific rigor with emotional clarity for diverse audiences, including soldiers, parents, and therapists.
Digital Platform Development
We designed and built a clear, content-rich website tailored to the program’s goals and audiences. The site includes dedicated sections for different user groups and provides streamlined access to program materials, background information, and contact options.
Why It Matters
This project exemplifies our ability to translate complex psychological frameworks into impactful digital experiences. Through careful content strategy and purpose-driven design, Eitan BaRuach became a scalable public tool for national recovery and resilience-building.
What’s Next
We’re supporting the next phase of Eitan BaRuach: developing an online platform to share the program’s tools with a wider audience. The platform will feature an AI system powered by Certainty Lab, enabling interactive engagement with its core concepts.
Reality Designers –
Reality-Fit Innovation
Developed in Partnership with Certainty Lab
Reality Designers is pioneering a global revolution in adaptive fashion with its innovative Reality-Fit™ metric—the world’s first quality standard for measuring comfort, functionality, and accessibility in garments. Through its Care-Lab, Tech-Lab, and Knowledge Hub, the project integrates real-time data from wounded veterans, people with disabilities, and advanced tech pilots to reshape the way clothing serves diverse bodies and needs.
The initiative is currently in its business development stage, building the foundations for large-scale adoption and global partnerships.
Certainty Lab contributes its expertise in business development, exact sciences, AI innovation, and digital platform creation to support the Reality-Fit™ ecosystem, helping transform field insights into scalable solutions that position Israel as a leader in social-technological innovation.
Our Contribution
Strategic Business Development
We refined the project’s positioning as a unique intersection of Israeli innovation, fashion, and accessibility—framing Reality-Fit™ as both a humanitarian and industry-changing venture.
AI & Data Infrastructure
Our team helped structure the data collection and analysis framework, enabling Reality-Fit™ to process thousands of real-life garment–user interactions into meaningful insights with 85% predictive accuracy.
Digital Platform & Knowledge Hub
We designed and enhanced the project’s digital presence, creating a global-facing hub that showcases pilots, shares research, and communicates the impact of adaptive fashion innovation.
Why It Matters
By linking cutting-edge AI with human-centered design, Reality Designers empowers wounded veterans, people with disabilities, and broad communities to dress with dignity, comfort, and independence. It also creates a replicable model for
data-driven adaptive industries, placing Israel at the forefront of accessible innovation.
What’s Next
ogether with Certainty Lab, Reality Designers is preparing the next phase of expansion—piloting in additional countries, scaling ambassador participation, and embedding the Reality-Fit™ metric as a
new global standard in adaptive fashion.
Grandfather Aryeh’s Diaries – Jewish Memory Meets Artificial Intelligence
A Cultural Innovation Project by Certainty Lab
A unique and exciting project
Grandfather Aryeh’s Diaries is a groundbreaking initiative that bridges handwritten personal journals of Jewish immigrants and pioneers with the transformative power of AI.
At the heart of the project are the detailed diaries of Aryeh Zaks, born in Lithuania in 1912, who chronicled his life from early 20th-century Europe through immigration to Israel and the pioneering days of the kibbutz.
The project brings these intimate records to life in a way never before possible—offering readers the ability not only to explore Aryeh’s thoughts, dilemmas, and dreams, but to interact with them.
Our Contribution
Heritage Reimagined with AI
We transformed thousands of handwritten pages into a dynamic, searchable digital corpus. Then, using Certainty Lab’s custom AI infrastructure, we enabled users to engage directly with the diaries—asking questions, exploring themes, and uncovering emotional depth across decades of Aryeh’s writing.
From Archives to Dialogue
Through our system, users can now “converse” with Aryeh—posing questions about his decisions, values, or emotional states. The AI draws from his actual writings, offering coherent, authentic responses grounded in the original texts.
Cross-Diary Insights
Beyond personal connection, users can explore broader historical perspectives—cross-referencing multiple diary entries to understand patterns in Jewish immigrant life, diaspora community conditions, and cultural transformation during key moments in Jewish history.
What’s Next
We are continuing to develop the platform to support even richer interactions, including AI-generated visualizations, artistic renderings based on diary excerpts, and collaborative tools for students, researchers, and educators.
Grandfather Aryeh’s Diaries is more than a preservation project—it’s a digital encounter between generations, between memory and technology, between yesterday’s handwriting and tomorrow’s AI intelligence.
Nave Rachman –
X-Ray of the Soul
Developed in Partnership with Certainty Lab
“X-Ray of the Soul” is the debut poetry collection of Nave Rachman—a poet, musician, and former IDF special forces commander living with complex PTSD. His work offers a courageous and deeply personal journey from trauma to recovery, intertwining music, poetry, and lived experience into a voice of resilience and hope.
Born in Kibbutz Kfar Aza and raised in Zichron Yaakov to a family of teachers and Holocaust survivors, Nave has carried music and writing with him since childhood. After his military injury in 2013, he embarked on a transformative rehabilitation path—traveling across 40 countries, completing a degree in the humanities, working in high-tech in Israel and abroad, and ultimately returning to music and poetry as anchors of healing.
His performances and his book, published with the guidance of renowned editor Tsruya Lahav, invite audiences to share in an intimate yet collective journey of pain, love, and renewal.
Our Contribution
Narrative Strategy
We positioned Nave’s voice not only as personal testimony but as a cultural and societal mirror—illuminating how creativity transforms trauma into resilience.
Content Development
We shaped his life story, musical practice, and poetry into a coherent public narrative that balances authenticity, vulnerability, and universality.
Website Creation
We designed a platform that presents Nave’s biography, his book X-Ray of the Soul, his gallery, and his performances—making his work accessible to both individual readers and broader audiences.
What’s Next
Nave is currently recording his debut album while developing new formats for live performances that combine music, poetry, and storytelling. Certainty Lab will continue to support his digital presence, ensuring his work reaches communities in Israel and beyond.
Some of the projects presented here are in different stages of development. We make every effort to continuously update and refine the details. If you notice any gaps or have suggestions for updates, we would be happy to hear from you.