Eitan BaRuach – A Resilience Project in Israel
Developed in Partnership with Certainty Lab
After October 7th, the need for structured, body-based tools to navigate trauma and stress became more urgent than ever. "Eitan BaRuach", originally designed for schools, was expanded by its founders to serve additional communities facing emotional and physiological strain.
Certainty Lab collaborated closely with the program team to sharpen its core message, develop clinically informed content, and deliver a digital platform that reflects the depth and sensitivity of the work.
Our Contribution
Strategic Framing
We distilled clinical research and therapeutic language into a powerful, accessible narrative emphasizing somatic resilience and emotional re-integration.
Content with Clinical Depth
Every word was crafted in collaboration with trauma experts—balancing scientific rigor with emotional clarity for diverse audiences, including soldiers, parents, and therapists.
Digital Platform Development
We designed and built a clear, content-rich website tailored to the program’s goals and audiences. The site includes dedicated sections for different user groups and provides streamlined access to program materials, background information, and contact options.
Why It Matters
This project exemplifies our ability to translate complex psychological frameworks into impactful digital experiences. Through careful content strategy and purpose-driven design, Eitan BaRuach became a scalable public tool for national recovery and resilience-building.
What’s Next
We’re supporting the next phase of Eitan BaRuach: developing an online platform to share the program’s tools with a wider audience. The platform will feature an AI system powered by Certainty Lab, enabling interactive engagement with its core concepts.
SOUL Key – Music-Based Rehabilitation for IDF Veterans
Developed in Partnership with Certainty Lab
"SOULKey" is a pioneering musical rehabilitation program offering long-term therapeutic support for IDF veterans living with PTSD. Operating since 2016 within a leading Israeli music conservatory, the program empowers former combatants to reconnect with themselves and society through structured music study in a stigma-free, creative environment.
Certainty Lab partnered with the program's leadership team to design a content strategy, refine messaging, and deliver a public-facing digital platform that honors the mission and expands its visibility.
Our Contribution
Narrative Strategy
We framed SOUL Key as a deeply human and culturally rooted initiative—one that uses music not just as therapy, but as a framework for reintegration, resilience, and societal recognition.
Content Development
We transformed extensive documentation into a coherent, emotionally resonant website, clearly presenting the program’s background, structure, values, and achievements for both donors and the broader public.
Website Creation
We designed and developed an elegant, informative site that highlights the program’s mission, activities, and impact. The site offers a clear breakdown of music education components, artist collaborations, and ongoing support systems.
What’s Next
The SOUL Key team is now working on an extended digital platform, aiming to bring its approach to a wider audience. Certainty Lab will integrate a custom-built AI system to support interaction, discovery, and storytelling around the program’s methods and impact.
Grandfather Aryeh’s Diaries – Jewish Memory Meets Artificial Intelligence
A Cultural Innovation Project by Certainty Lab
A unique and exciting project
Grandfather Aryeh’s Diaries is a groundbreaking initiative that bridges handwritten personal journals of Jewish immigrants and pioneers with the transformative power of AI.
At the heart of the project are the detailed diaries of Aryeh Zaks, born in Lithuania in 1912, who chronicled his life from early 20th-century Europe through immigration to Israel and the pioneering days of the kibbutz.
The project brings these intimate records to life in a way never before possible—offering readers the ability not only to explore Aryeh’s thoughts, dilemmas, and dreams, but to interact with them.
Our Contribution
Heritage Reimagined with AI
We transformed thousands of handwritten pages into a dynamic, searchable digital corpus. Then, using Certainty Lab’s custom AI infrastructure, we enabled users to engage directly with the diaries—asking questions, exploring themes, and uncovering emotional depth across decades of Aryeh’s writing.
From Archives to Dialogue
Through our system, users can now “converse” with Aryeh—posing questions about his decisions, values, or emotional states. The AI draws from his actual writings, offering coherent, authentic responses grounded in the original texts.
Cross-Diary Insights
Beyond personal connection, users can explore broader historical perspectives—cross-referencing multiple diary entries to understand patterns in Jewish immigrant life, diaspora community conditions, and cultural transformation during key moments in Jewish history.
What’s Next
We are continuing to develop the platform to support even richer interactions, including AI-generated visualizations, artistic renderings based on diary excerpts, and collaborative tools for students, researchers, and educators.
Grandfather Aryeh’s Diaries is more than a preservation project—it’s a digital encounter between generations, between memory and technology, between yesterday’s handwriting and tomorrow’s AI intelligence.